THE ROLE OF ENTREPRENEUR IN THE SUCCESS OF A BUSINESS  Cover Image

THE ROLE OF ENTREPRENEUR IN THE SUCCESS OF A BUSINESS
THE ROLE OF ENTREPRENEUR IN THE SUCCESS OF A BUSINESS

Author(s): Carmen Gabriela Secară
Subject(s): Economy
Published by: Editura Eurostampa
Keywords: entrepreneur; expertise; skills; entrepreneurial spirit; business

Summary/Abstract: To start a business involves the application of the rule AIDA: A-attraction, I - interest, D - Desire, A - Action. However, by this present article, I proposed an approach of the qualities and skills of a successful entrepreneur, showing that it is not enough to desire a thing, because one must possess many other qualities. I also pointed out the errors that can destroy a business at a certain time and how they can be avoided

  • Issue Year: XVI/2010
  • Issue No: 16
  • Page Range: 402-407
  • Page Count: 5
  • Language: English
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