STREET PUBLICITY FOR HOSPITALITY ON TIMIŞOARA’S AVENUES
STREET PUBLICITY FOR HOSPITALITY ON TIMIŞOARA’S AVENUES
Author(s): Constantin Negruţ, Ramona-Violeta VasilescuSubject(s): Economy
Published by: Editura Eurostampa
Keywords: Timisoara; tourism; hospitality; advertising; street publicity
Summary/Abstract: Street advertising is an important tool which can be used alongside other tools for promoting hospitality. This paper serves to show how it is used on the street boulevards of Timişoara, focused on the city entrance arteries, and on other large streets
Journal: Anale. Seria Ştiinţe Economice. Timişoara
- Issue Year: XVI/2010
- Issue No: 16
- Page Range: 771-776
- Page Count: 5
- Language: English