INTERNET, A TOOL TO PROMOTE HOSPITALITY RESORT BUZIAS Cover Image

INTERNETUL, INSTRUMENT DE PROMOVARE A OSPITALITĂŢII STAŢIUNII BUZIAŞ
INTERNET, A TOOL TO PROMOTE HOSPITALITY RESORT BUZIAS

Author(s): Ramona-Violeta Vasilescu
Subject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: Buzias; marketing; hospitality; Internet; web design; search engine.

Summary/Abstract: The town of Buzias is located in the proximity of two important cities of Banat, Timisoara and Lugoj. Promotion strategies should constitute the main concern of all those who provide hospitality in this spa whose ancient history and picturesque legends have made it very well-known. The Internet is an efficient promotional means and its effectiveness should be suited to the level of an intense and stiff competition to attract as many web browsers as possible – since Web page browsers are usually regarded as potential clients.

  • Issue Year: 19/2009
  • Issue No: 3
  • Page Range: 303-309
  • Page Count: 7
  • Language: Romanian
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