Wybrane aspekty pomiaru satysfakcji klienta – stadium teoretyczno-empiryczne
SOME ASPECTS OF APPRAISAL OF CLIENT’S SATISFACTION ASSESSMENT – THE THEORETICAL AND EMPIRICAL STUDY
Author(s): Małgorzata ChojnackaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: CLIENT’S SATISFACTION ASSESSMENT; ANALYSIS OF CLIENT’S SATISFACTION DATA; PRO-QUALITY ORGANIZATIONS
Summary/Abstract: In the contemporary world a particularly important skill is the ability to appropri¬ately gather and process the data on consumers and their satisfaction. The following article is an attempt to appraise the acquired knowledge concerning the above mentioned concepts by enterprises ameliorating quality. The results shed some light on the core and role of the extent of client’s satisfaction in the pro-quality organizations.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2011
- Issue No: 151
- Page Range: 73-85
- Page Count: 13
- Language: Polish