ABOUT SATISFACTION OF CONSUMERS OF SPECIAL GOODS  Cover Image

O zadowoleniu klientów sektora dóbr szczególnych
ABOUT SATISFACTION OF CONSUMERS OF SPECIAL GOODS

Author(s): Zbigniew Kłos
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: SPECIAL GOODS; CONSUMER SATISFACTION; WINE CONSUMPTION

Summary/Abstract: In the paper the issue of satisfaction of consumers of special goods sector is con¬sidered. Focusing on one of the most significant good in this sector – wine – fundamental as¬pects of satisfaction are discussed in detail. Then the issue of static and dynamic approach of gaining satisfaction is presented.

  • Issue Year: 2011
  • Issue No: 151
  • Page Range: 323-333
  • Page Count: 11
  • Language: Polish
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