Strategiczne stojace przed korporacjami z krajow wschodzacych
STRATEGIC CHALLENGES FACED BY MULTINATIONAL CORPORATIONS FROM EMERGING ECONOMIES

Summary/Abstract: The aim of this paper is identify the areas, which are crucial in the process of future development of multinational corporations from emerging economies (EMNC). The analysis revealed potential challenges and their influence on the performance of EMNC. The challenges have been divided into two groups – internal and external ones. According to the author’s suggestion EMNC should focus on the realization of long-term strategies aimed at internal limitations. The paper has been enriched by empirical examples of companies which successfully resolve arising difficulties in the process of internationalization.

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