Културен туризъм и електронно експониране на фолклорно наследство
Cultural Tourism and Electronic Exposition of Folk Heritage

Summary/Abstract: Cultural tourism presumably relates more to visiting places than observing the traditional practices – and this is the opinion of the institutions engaged in preserving, assessing and presenting cultural and historical heritage and of the business agents responsible for its marketing. Within such a context the folk heritage remains at the background being difficult to identify, to be given marketing account and being immediately related to the life of people and communities. The text attempts at making a typology of the possible connections between electronic exposition of folk heritage and cultural tourism as practice and product. Electronic exposition of folk heritage helps to overcome many difficulties in “presenting” folk practices and artifacts to people who are alien to their community-bearer, escaping the need of real meeting between the two groups – which is an ethical issue in itself. On the other hand, electronic exposition of cultural heritage gives a wholesome and fresh view on the cultural life in Bulgaria to tourists and specialists in the tourist trade. Digitization and exhibition break the stereotype that folk heritage cannot be exhibited and arranged in museum. According to the modern ideas in museum work this is the perspective of the future – transition from traditional forms of exposition (showcase) to digital forms with broader access and active participation of the audience. The text offers a different perspective to the usages of folk heritage for the purpose of tourism and its advertising through electronic exposition in rich and accessible libraries, putting on discussion the issues concerning the limits of these usages outside the digital space.

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