Ilgųjų ir trumpųjų balsių realizavimas sakytinės žiniasklaidos darbuotojų kalboje
Realisation of Long and Short Vowels in Spoken Language of Media Men

Summary/Abstract: The article deals with topicalities of pronuncia-tion of television and radio journalists. Radio and television help to consolidate and disseminate norms of pronunciation, form societal attitudes towards prestige language; that is why it is important that the language of media men would be perfect. As analysis of speech of the shows watched (listened) suggests, one of the major drawbacks of pronunciation by media men is neglect of opposition between long and short vowels. This problem is analysed with regard to the vowel position in a word. The article discusses cases of pronunciation of stressed, pretonic andpost-tonic vowels, obvious tendencies are overviewed, issues of teachingproper pronunciation are raised. After drawing generalizations on the results obtained, it is concluded that there are cases of mispronunciation of long ė and o vowels among media men. Long vowels are being shortened in all word positions; however, the biggest number of mispronunciation cases is observed in posttonic vowels. Short vowels usually are being prolonged in stressed syllables. While training pronunciation of media men, this should be regarded first of all.

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