Emocjonalne wymiary marki miasta
Emotional dimensions of a city brand
Author(s): Andrzej RaszkowskiSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: city brand; emotions; territorial marketing
Summary/Abstract: The hereby paper discusses problems referring to the selected aspects of emotions in the context of a city brand. The introduction offers a city brand definition and underlines the increasing importance of related problems referring to the intensifying competition between particular territorial units. Next selected components influencing a city brand are presented with particular focus on the image of town products and services, local identity and communication between town authorities and local community, as well as the events held by the town which reflect emotional perception of its space. The characteristics of four emotional city brand dimensions, i.e. sociological, psychological, ideological and cultural constitute the core part of the study.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2013
- Issue No: 284
- Page Range: 81-89
- Page Count: 9
- Language: Polish