The Competitional Environment in the Romanian Retail
The Competitional Environment in the Romanian Retail

Summary/Abstract: The competitional environment from the retail sector in Romania became more and more turbulent, with lots of variations. The variations had started from the tenderers side. New trade formats had entered on our market and started to require bigger and bigger market shares. Practically the modern retail started to compete more intensive with the traditional retail. It’s dificult to estimate wich will be the competition’s effects between the modern retail formats and the traditional ones, that’s why in this study i proposed to achieve a review of the theories that discuss the topic of the competition in the retail sector. After a presentation of the competitional theories from the related literature, i wanted to achieve a scanning of the evolution of the Romanian retail in the last years and to point out the present condition of the the retail sector. Starting from the finding i’ve made, my work will also reveal some sort of trends that are easy to notice in this sector. A perspective concern is represented by the trends analysis with the purpose of disproving or confirming the development models of the retail

• Details
• Contents