Research Regarding the Preferences and Habits of Mineral Water Consumer on the Timişoara Market
Research Regarding the Preferences and Habits of Mineral Water Consumer on the Timişoara Market

Summary/Abstract: This paper presents the findings of a quantitative study at the level of the city of Timisoara, which had as main objective to identify consumer behavior regarding purchasing and consumption of the product mineral water by the citizens of Timişoara. The research was conducted on a sample of 338 individuals, based on a questionnaire, implemented by interview operators. The main themes of the questionnaire were: the preferences of the individuals regarding the consumption of soft drinks; the average household consumption of mineral water; use / non-use of (flat) mineral water for cooking; loyalty to the brand; preferences between flat water / sparkling / decarbonated water; supply preferences; the characteristics that determine the acquisition; interest / lack of interest regarding home delivery; the profile of respondents in terms of: age, gender, income, residence, family size. Timişoara is a city in the plain, registering temperatures above the national average, with a low quality of current water. For these reasons, water and soft drink consumption is above the national average. One of the particularities of the city regarding water is that there are a lot of public wells drilled deep in the city, that provide free drinking water. The analysis of consumer preferences took this aspect into account to identify to what extent the water from public fountains does or doesn’t have any significant influence on the amount of the mineral water demand. This, along with the results of other topics of the research, is the subject of our study

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