Consolidarea retail-ului modern pe piaţa românească
The consolidation of the modern retail on the Romanian market

Summary/Abstract: Trading, in general, and retail trading specially, record important transformations on the Romanian market. In the last years, new trading forms have entered this market, which led to an important growing of the competition, changes of the force proportion and the adaptation of new competitor’s strategies. This paper tries to make an “X-ray photograph” on the “modern trade” existing in Romania through the evolution of the new forms that compete on this market.

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