ЦЕЛИ НА РЕКЛАМНАТА КОМУНИКАЦИЯ
GOALS OF THE ADVERTIZING COMMUNICATION
Author(s): Vladimir IgnatovSubject(s): Language and Literature Studies
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Summary/Abstract: The article deals with the advertisement text focusing on advertizing as being art to tempt the consumer. The author discusses the language peculiarities of this type of message taking into account mainly on the advertisements in the media.
Journal: Езиков свят - Orbis Linguarum
- Issue Year: 2010
- Issue No: 2
- Page Range: 127-134
- Page Count: 8
- Language: Bulgarian