ТЕОРИЯТА НА ДЖ. ЛАКОФ ЗА ЕКСПЕРИЕНТАЛИСТКИЯ ГЕЩАЛТ. ИМАТ ЛИ БЪДЕЩЕ „МЕТАФОРИТЕ, В КОИТО ЖИВЕЕМ"?
J. LAKOFF’S EXPERIENTIALIST GESTALT THEORY. IS THERE FUTURE FOR ‘THE METAPHORES WE LIVE IN’?

Summary/Abstract: The article examines why one of the most illuminative contributions of George Lakoff with respect to ethics is concerned with the clarification of the so called experiential gestalt. It is investigated how our metaphors of morality cannot be derived from categories belonging to the natural order, as Lakoff claims, since all the ethical categories do not have physical analogs. On the other hand, some concerns about the status of the "metaphors we live by" are discussed. They are interpreted within the framework of LakofPs theory of moral metaphors, as long as the latter have the characteristics of metaphors of morality.

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