Възможности за формиране на агротуристически продукт в България
Opportunities for Formation of the Agro-Tourist Product in Bulgaria

Summary/Abstract: The tourist product is basically a group of tourist services offered under same price. The product “rural tourism” includes the creation of packets of services, systems for reservations and monitoring, pointed to certain groups. The formation and development of the rural tourism market in Bulgaria requires the unification of objects offering rural tourism in united network of brands guaranteeing quality of the tourist services. This is possible by bringing in universal standards for servicing tourists and establishing of a system for categorization of the tourist places in mountains and villages. The creation of specific tourist product in Bulgaria will provide: improving of the economical and social conditions in village areas, diversity of the economical activities in the agricultural sector, providing higher life standard and improving the skills and knowledge of workers, limiting the abandonment of villages in the country caused by unemployment.

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