A Linguistic Aproach to Advertisement Translation
A Linguistic Aproach to Advertisement Translation

Summary/Abstract: The aim of this article is to analyse the specific techniques used in the translation of advertising texts and the difficulty to render their message into the target language. The translator has to clearly identify the voices in the text, since this is an instance of polyphonic use of language. He has to rightfully transpose the persuasive use of the polyphony. Advertisements use literary devices; they can employ a voice which appears to be speaking personally to the reader.

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