IL RUOLO STRUMENTALE DELLA DONNA NELLA PUBBLICITÀ
The Role of Women in Advertising

Summary/Abstract: The article deals with the image and role of women in advertising, as most ads are actually directed to women. Media advertising is more and more focused on aesthetics and must seduce in order to achieve its goal: the purchase of the advertised item. We present some types of female protagonists, such as the mother, the housewife, the seductress, the refined woman, the objectified woman. We shall deal with ads both in Italian and Romanian, as publicity is a reflection of everyday reality.

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