The Research of Mass-Media – Dynamics, Figures and Astonishments
The Research of Mass-Media – Dynamics, Figures and Astonishments

Summary/Abstract: Our study is based on the measurements performed by The Transmedia Romanian Audit Bureau (BRAT), during the 2002-2014 timeframe, a period chosen in order to observe the changes that the media offer in Romania has been going through. We present here the dynamic of the media consumption, including the access to the new information and communication technologies. The Internet consumption performs an important role, because here is where we find the explanations regarding the changes that took place in the cultural/media consumption. A secondary analysis, performed over the database of the National Library (The Legal National Repository), has allowed us to evaluate the state of the written press in the recent years. We also present the evolution of the written publications’ circulation and the trends that have manifested in mass media.

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