Modelové poňatie pragmatoným
Model Concept of Pragmatonyms

Summary/Abstract: Model Concept of Pragmatonyms Pragmatonyms represent a not much investigated field of onomastics, which dis-poses of plenty of stimuli for scholarly research not only in the field of onomastics. We focused our attention to the formation of extra-linguistic (motivation models) fea-tures of pragmatonyms in dairy industry. One of the most frequent motivation models (regardless of whether it holds the function of a dominant or minor attribute) is the motivation model C (attribute, chara-cteristic feature), within the scope of which we are able to distinguish following de-nomination motives: inherent (composition of the product, its shape, its size, taste /flavour/, quantity, packing, colour, texture, quality) and/or adherent features (identifi-cation of the product, its purpose, consumer character, healthy diet, fitness of the surroundings which the products come from, or traditional mode of production). Further, the motivation model B is present. It designates directly the specific type of product. Motivation model A is also relatively frequent. Geographical adherence to the respective producer, either direct or indirect (symbolic) constitutes a denominative motivation. Motivation model D that indicates possessive relation is less frequent. Proper na-mes (anthroponyms, literary proper names and logonyms) and to a lesser extent the appellatives usually manifest possession. The analysed onymic corpus shows that it is impossible to establish clear motiva-tion of certain pragmatonyms. Therefore, motivation model X is to be taken into consideration. It covers pragmatonyms with equivocal motivation sign.

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