ACHIEVING COMPETITIVE ADVANTAGE IN SERVICE INDUSTRY Cover Image

ACHIEVING COMPETITIVE ADVANTAGE IN SERVICE INDUSTRY
ACHIEVING COMPETITIVE ADVANTAGE IN SERVICE INDUSTRY

Author(s): Anca Borza, Andreea Suciu
Subject(s): Economy
Published by: Risoprint
Keywords: competitive advantage,service industry,key success factors

Summary/Abstract: In this paper we focus on the relationship between service industry and the competitive position of a business..Eventhough,services are very important in todays economy they have received limited attention in the literature.Our study intends to identify key success factors in the strategic marketing and management of service industry.

  • Issue Year: 2010
  • Issue No: 1
  • Page Range: 206-209
  • Page Count: 4
  • Language: English
Toggle Accessibility Mode