ACHIEVING COMPETITIVE ADVANTAGE IN SERVICE INDUSTRY
ACHIEVING COMPETITIVE ADVANTAGE IN SERVICE INDUSTRY
Author(s): Anca Borza, Andreea SuciuSubject(s): Economy
Published by: Risoprint
Keywords: competitive advantage,service industry,key success factors
Summary/Abstract: In this paper we focus on the relationship between service industry and the competitive position of a business..Eventhough,services are very important in todays economy they have received limited attention in the literature.Our study intends to identify key success factors in the strategic marketing and management of service industry.
Journal: Managerial Challenges of the Contemporary Society
- Issue Year: 2010
- Issue No: 1
- Page Range: 206-209
- Page Count: 4
- Language: English