Dentists and Romanian consumers’ perception regarding marketing activity for dental healthcare services
Dentists and Romanian consumers’ perception regarding marketing activity for dental healthcare services

Summary/Abstract: This article is based on a comprehensive research effort aimed at both consumers as well as dentists/managers of dental clinics.Thus were initially conducted two focus group meetings with the role type of exploratory research, subsequently completed with a survey type research, among dental care services romanian consumers in order to highlight the factors determining the choice of a dental office office and their retention process. Subsequently for dentists/dental office managers was used an in-depth semistructured interview aimed at identifying the extent to which marketing activity seen in the light of specific scientific principles and methodology is implemented in the dental offices in Romania. Conclusions of the article reflects a number of correlations that the authors have identified between variables tested and used whithin conducted research, qualitative informations happily fill it with the quantitative ones. The result is a complex image, seen from mutiple angles on how to implement marketing activities in the dental offices and a series of recommendations which require the development of this activity line

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