JOCUL COMPETIŢIONAL ÎN MANAGEMENTUL AFACERILOR
THE COMPETITIVE GAME IN BUSINESS MANAGEMENT
Author(s): Camelia-Cristina Ştefănescu, Stelian PânzaruSubject(s): Economy
Published by: Carol I National Defence University Publishing House
Keywords: business management; competitive game; customers’ relationship management; marketing strategy
Summary/Abstract: Under the pressure of globalization of business environment, companies seek to find optimum solutions to help them adapt their strategic and operational behavior to the specific market, taking into account their competitive potential. This paper presents the structural characteristics of competition and the competitive game, with emphasis on actions of maintaining the companies on top of the competitive game. Other issues that our paper review and analyze are the role of the marketing strategy in the competitive game and the customers’ management as strategic assets.
Journal: Buletinul Universităţii Naţionale de Apărare »Carol I«
- Issue Year: 2011
- Issue No: 02
- Page Range: 9 - 15
- Page Count: 7
- Language: Romanian
