NECESITATEA PROMOVĂRII ÎN PERIOADA DE CRIZĂ
NEED TO PROMOTE IN THE CRISIS PERIOD
Author(s): Katalin Gabriela DavidSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: crisis; consumer education; promotion; solution.
Summary/Abstract: In current market conditions characterized by crisis and increasing economic competition, maintaining competition and conquest of new markets are directly linked to the market actors promotional activity. Marketing efforts and the promotion is more necessary than ever în this crisis.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 20/2010
- Issue No: 3
- Page Range: 421-424
- Page Count: 4
- Language: Romanian