Problemi u komuniciranju – nerazumijevanje
Communication Problems – Miscomprehension

Summary/Abstract: Significant changes that occurred in the socio-economic environment had an influence on the significance of business communication. Communication, as an activity that marks the relationship between individuals or groups, aims at efficient transfer of information and its comprehension. After examining the significance of effective communication, as well as the models and communication elements, this paper will aim at presenting different communication problems, or better indicate those factors that cause communicational misunderstanding, alter a message or completely unable (stop) the communication process. These obstacles and miscomprehension in the communication canal can be characteristic of both the sender and the receiver of the message. Besides, many obstacles and halts in communication are caused by the type of organizational climate that exists within a company. Individual characteristics (including the sender and the receiver), their level of education, societal status, individual habits, etc. all significantly influence individual's behavior in the communication process. The reasons for potential miscomprehension will be presented through an explanation of different types of individuals using the PAEI concept to explain their communication styles. In order to attain high levels of effective and efficient communication within an organization, we will show different ways of communication that exist between different people, as well as indicate certain strategies that can improve communication.

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