The Rhetoric of Numbers in Print Advertisements for Cosmetics
The Rhetoric of Numbers in Print Advertisements for Cosmetics

Summary/Abstract: Based on a corpus of print advertisements for cosmetics targeted at women, my research focuses on the use of numerals as rhetorical devices in the discourse of advertising. As this paper will show, numerals are employed recurrently in ads, under several linguistic forms, not so much to indicate precision, but to catch the attention, to enhance the credibility of the advertising message and/or to make the message more emotionally loaded, in order to persuade women to buy the advertised products.

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