THE GRAMMAR OF SKIN IN PRINT ADS
THE GRAMMAR OF SKIN IN PRINT ADS

Summary/Abstract: The starting point of the paper is the observation that the focus of countless advertisements promoting beauty products in women’s glossy magazines is not so much on the material commodity itself, but on the representation of a body that will fully benefit from the commodities invested in it. The paper is an attempt to show that, through heavy reliance on descriptive vocabulary, mostly in the form of adjectives, these ads implicitly advertise a certain type of feminine body, whose most important component seems to be its skin.

• Details
• Contents