Raţionalitate şi performanţă în dezvoltarea afacerilor
Rationality and performance in business development

Summary/Abstract: The rationality consists in the fact that a person will always choose the best alternative possible, acting to maximize his own usefulness. The economy itself was defined as a science of the efficient choices, “the science which studies human behavior as a relation between his objectives and limited ways, having an alternative usage.” Therefore, regarding from the point of view of this theoretic perspective, the economic agent, producer or consumer acts in order to maximize his own usefulness (regarded as the result of his actions) in a context that generates opportunities and compulsions, the rational behavior being oriented towards a maximization of the usefulness under the pressure of compulsion. The question is whether the maximization is the only economic “rational” behavior because beyond the maximization a certain performance and a certain result are expected, capable to ensure a sustainable development of the business.

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