Zogniskowane wywiady grupowe w badaniach zachowań młodych dorosłych na rynku usług finansowych
The focus group interview in the researchof the young-adults behaviors on the financial services market

Summary/Abstract: The article aims to show the application of the focus group interview method (FGI) in the research of the young-adults behaviors on the market for financial services. The author presents the advantages and disadvantages of the method illustrated with his own research conducted in October 2013 on two groups of respondents representing young-adults of the Silesian Voivodeship. With the use of this method it was possible to get much information about the nature of the phenomenon examined and to prepare the scope of quantity research.

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