Facebook jako obszar prowadzenia badań marketingowych
Facebook as a marketing research area

Summary/Abstract: Social media are currently the field of marketing research in three main areas: site-centric, user-centric and quality-centric. These studies are an extremely important source of information especially about the behavior of consumers and their needs. In addition, the research in the area of site-centric and quality-centric allows to adjust service area managed by the company to meet the needs of Internet users in order to increase conversions and interactivity in communication. The paper presents selected methods of marketing survey on the Internet and in social media on the example of the social networking site Facebook.

• Details
• Contents