Komunikowanie społeczne w aspekcie budowania wizerunku organizacji pozarządowych
Social communication in the aspect of building the image of non-profit organizations

Summary/Abstract: Article draws attention to the significance of the Internet which has one of the most important means of communication today. Internet now plays the major role in society because of its basic characteristics, such as global coverage and interactivity. Considerations focus on theoretical issues in the field of mass communication, as well as on issue related to the construction of the image of the selected NGOs through online communications. The article also presented empirical studies related to the activity of non-profit organizations on social networking sites.

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