Problem zaufania w koncepcji społecznej odpowiedzialności biznesu
The problem of trust in the concept of corporate social responsibility

Summary/Abstract: The article presents the current state of research on the relationships between trust and Corporate Social Responsibility. The author’s objective is to prove that in the future the application of CSR as an element of a marketing strategy will be connected with the loss of trust in an organization. Therefore, the author first discusses research on the relationships between trust and CSR, and then identifies problems connected with the development of trust and reasons for the loss of trust in companies using CSR. He also states that organizations which are intent on applying Corporate Social Responsibility may give up their marketing dimension in favour of organizational value management programmes.

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