Przedsiębiorczość jako element nowoczesnej orientacji szkoły wyższej
The spirit of enterprise as an important feature of new university orientation
Author(s): Janusz OlearnikSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: university; entrepreneurship; management of university; modern orientation
Summary/Abstract: Universities – in their economic, organizational and market behavior – should use the enterprising orientation and apply methods of management based on fundamental rules of enterprise, such as: creativity, dynamism, economic rationality, innovation, realizing the model of the enterprising university. The spirit of enterprise is always treated as the main feature of market-oriented and profit-oriented organizations. Actually it should be the attribute of contemporary universities, an important determinant of their orientation and actual activity and the basis of their managerial
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 29
- Page Range: 89-98
- Page Count: 10
- Language: Polish