Media społecznościowe w działaniach marketingowych firm i pomiar ich skuteczności
Social media in marketing activities of enterprises and how to measure their effect

Summary/Abstract: Growing popularity of social networks and social media forces a change in approach to marketing communication. Author makes an attempt to present potential applications of social media for enterprises, showing the need of choosing propel channel with regard to goals the company wishes to achieve; a need for measuring the result of company’s actions is shown as well

• Details
• Contents