Twórcza strategia jako podstawa dla pobudzania innowacyjności i przedsiębiorczości
Creative strategy as a basis for stimulating innovativeness and entrepreneurship

Summary/Abstract: This paper attempts to present the construct of creative strategy. It calls for the broader level of including creativity into strategic thinking processes for the wider range of strategic choices. Creativity, on the other hand, is a basis for shaping creative strategy, which aims at developing innovations, and commercializing them on the basis of new and useful ideas. The paper brings together different understanding of creative strategy, and presents a 3D matrix describing the types of creative strategies depending on the level of creativity, innovation and entrepreneurship. This paper is a result of the project “Creativity and entrepreneurship in organizations” financed through National Centre for Science (Narodowe Centrum Nauki, grant no 2011/01/B/HS4/01075).

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