Tworzenie wartości oparte na twórczej strategii – zamysł koncepcyjny, sprzeczności, paradoksy i przesłanki dla teorii
Creative-strategy-based value creation: theoretical underpinnings, contradictions, paradoxes and some implications for strategic management theory

Summary/Abstract: The aim of this paper is to present a theoretical model of relations between creative strategy; value creation and capture; as well as firm performance. It identifies contradictions and paradoxes present in the dimensions of creative strategy and in the processes of value creation and capture. Some preliminary research results are presented; showing the ability of post-accession economy organizations to reconcile strategic contradictions in creative strategyand value creation. Some implications for strategic management theory are formulated. This paper calls for a more comprehensive research intent explaining the mechanisms of value creation based on creative strategy as well as value capture; appropriation and protection. We kindly acknowledge the financial support from the National Science Centre (grant no 2015/17/B/HS4/00935).

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