A felsőoktatási intézmények marketingje
Education Marketing in the Higher Education Service Providers

Summary/Abstract: The service provider should take into account in formulating marketing strategies those features that define that service. There is no aspect of life where marketing, consequently, branding would not be present. It spread in sport, literature, education, in urban life and that of the different nations. With higher education service providers, the importance of the branding is becoming higher, on the one hand due to the fact that even in this market, competition has become very fierce, and on the other hand changes in the demographic environment exert pronounced influence on both the present and the future of higher education service providers. Two questions arise: (1) What are those vectors that enable the higher education service provider to differentiate from the competition? (2) Respectively, which are the communication channels whose role is undeniable?

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