Promocja gmin na przykładzie udziału w projekcie "Gospodarczo-Samorządowy HIT Regionów
Promotion of communes illustrated with an example of participation in “Economical and self-governmental leader of regions”

Summary/Abstract: Marketing activities of self-governments play an important role in building an image of a commune, which should become an identifier of a given unit. It is a substantial distinguishing feature during the process of building up competitive advantage. A positive image of a settlement constitutes, above all, a condition for implementation of its mission and aims adopted. In the article, we presented basic assumptions of marketing concepts of building image by participation in competitions in which independent experts choose and reward the most interesting achievements of communes in various branches of life of a given society. However, participation in the “Economical and self-governmental leader of regions”, a project n that has gained recognisability over the years, may be a tool which can be used in marketing activities of settlements. The authors justify this theory by the fact that participation in the project is an important element of building an image of a location which will significantly influence the view on its potential and social and economic values.

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