Społeczna odpowiedzialność agrobiznesu w gospodarce sieciowej
The social liability of agro-business in the network economy

Summary/Abstract: The dynamics of media which determine the social-economic changes is changing at the current stage of modernisation. Not only money or power but mainly influences and values decide about the aims of collective actions, because the mechanisms of emerging network economy: demand scale effects and positive feedback do not automatically reduce the risk and insecurities as contemporary qualities. The case study shows the risks present in the network agro-business. New institutional regulators ensuring safety and high quality of food processes and products are taken into consideration. A special attention has been paid to the institutionalisation of consumers and suppliers relations, consumers and other consumers and experts relations and validation of this institutionalisation in the EU consumer policy.

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