Internet czy centrum handlowe? Strategie zakupowe młodych mieszkańców wybranych miast
Internet or shopping center? Purchasing strategies of young residents of selected cities

Summary/Abstract: The paper presents purchasing strategies of young consumers in the context of the selection of the available offers. The internet offers comfort and speed of comparison of mainly prices and products parameters. Availability of many shopping malls in big cities enables the possibility of direct contact with the product, testing it or trying it on. The objective of the paper is an attempt to answer which of the options young people choose while shopping. The considerations in this regard are based on the research carried out among young people of the Silesian agglomeration and Lower Silesia. Selection of the research group was due to the belief that in addition to dynamic expansion of new communication technologies for young consumers in big cities, the young consumers in cities are also attracted by the attractiveness of shopping malls

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