Zmiany w postrzeganiu roli młodzieży we współczesnym społeczeństwie konsumpcyjnym
Changes in the perception of the youth role in the contemporary consumer society

Summary/Abstract: The phenomenon of consumer culture is that everyone can be a buyer and fulfil their consumer roles. However, the lack of having certain consumer goods can be a major cause of exclusion of young people from the reference group. Internet and new technologies represent communication and information for the young generation and constitute a source of information about the world around them. The study confirmed an earlier analysis carried out in the literature, still indicating the sensitivity and vulnerability of young consumers in the new media. This gullibility can be used by broadcasters marketing messages. I think readers argue that the dynamic expansion of new communication technologies aimed at young people are still shaping the new generation to a large extent.

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