Wiedza i opinie młodych konsumentów w zakresie zakupów w mediach społecznościowych. Aspekty prawne i społeczne
Knowledge and opinions of young consumers within the purchase in social media. Legal and social aspects

Summary/Abstract: The aim of the article is to determine the level of knowledge and types of opinions of young buyers on the procurement processes in social media.Thanks to the ubiquitous availability of communication techniques, social media have changed the way information exchanges between organizations, communities and individual users. Through numerous blogs of the influencers, a fanpage of well-known brands and thematic shopping groups, the social dimension of the media has gained a market dimension. The article will present the socio-legal aspects of purchasing decisions on the web and initiate the processes of advertising defective products by young generation. In the own research, the qualitative method with the use of individual in-depth interviews analyzed the statements of young consumers in terms of knowledge about advertising in social media, the possibility of advertising defective products purchased on the web and opinions on the role of social media in the purchasing process.

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