Wizerunek administracji publicznej i jego zmiany
Image of public administration and its changes

Summary/Abstract: The main problem posed in this paper is how the image of public administration is shaped in the eyes of its customers who in this case will be represented by Wrocław inhabitants selected using a quota sampling. The importance of the research is based on the fact that most offices don’t conduct or commission image research. Further, the paper discusses theoretical issues connected with creating the image of public administration.

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