Region Morza Bałtyckiego jako marka na rynku globalnym
Baltic Sea region as a brand on the global market

Summary/Abstract: The paper presents activities aimed to create a common brand identified of the Baltic Sea Region (BSR). A macroeconomic analysis of the BSR is presented as well as positions of the region’s countries in global rankings: BrandFinance® Nation Brands 100 and The 2012 Legatum Prosperity Index are presented. The author gives examples of the BSR activities as an integrated area. Programs positioning BSR as a single brand on the global market are described. The changes in BSR strategy to further region integration and a brand building in the global market are outlined

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