Wpływ instrumentów marketingu ekologicznego na zachowania konsumentówna rynku produktów spożywczych
The impact of environmental marketing instruments on consumer behavior in food market

Summary/Abstract: The paper concerns the issues related to environmental marketing. In order to gather information on the identification and assessment of the impact of environmental marketing on the market behavior of food consumers, a method of direct interview using a standardized questionnaire was applied. The respondents appreciate the fact that organic foods in comparison with conventional foods contain less preservatives and is produced without chemical fertilizers. The research results indicate that the surveyed respondents increasingly perceive the importance of green marketing instruments, which highlight the enterprise’s operations in the scope of environmental protection

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