Współpraca administracji publicznej, nauki i biznesu dotycząca kreowania wizerunku regionu jako środowiska proinnowacyjnego – aspekty marketingowe
Collaboration between public administration, research, and business to create an image of region as pro-innovation environment – marketing aspects

Summary/Abstract: The objective of this paper is to present selected aspects of managing stakeholders relationships in their search for the best possible solutions to support innovative entrepreneurial activities in the region. Recognition of the complementary and synergic nature of the activities of and the links between the various market players – stakeholders (in particular: public administration, business, research institutions and R&D centers) is becoming a substantial challenge to creating appropriately functioning support systems and methods of intensifying innovative market undertakings in every region of our country

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