Warunki adaptacji koncepcji społecznej odpowiedzialności biznesu w gminach na przykładzie wybranych gmin województwa pomorskiego
The conditions for adopting the corporate social responsibility concept in local communities on the example of selected local communities of Pomorskie
Author(s): Edyta SpodarczykSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: the concept of corporate social responsibility The ISO 26000; local community
Summary/Abstract: Assumptions of the concept of corporate social responsibility can be, according to the author, realized if all members of the community will follow these principles, that is in the condition of social responsibility. The purpose of the paper is to determine if there are the bases for the functioning of the concept of social responsibility in the environment such a local community. Based on conducted research among citizens and representatives of municipalities offices from the Pomorskie voivodeship there are diagnosed barriers and opportunities for implementing the concept of social responsibility. Also there is presented the perspective of the development of this concept in the local community environment
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 30
- Page Range: 531-540
- Page Count: 10
- Language: Polish