INNOWACYJNY MODEL BIZNESU – SUKCES OPARTY NA SPOŁECZNIE ODPOWIEDZIALNEJ WSPÓŁPRACY BIZNESU, UCZELNI I WŁADZ
INNOVATIVE BUSINESS MODEL – SUCCESS BASED ON CSR AND BUSINESS, UNIVERSITY AND AUTHORITIES COOPERATION
Author(s): Edyta SpodarczykSubject(s): Economy, Management and complex organizations, Business Ethics
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: innovative business model; corporate social responsibility; ISO 26000; crosssectoral collaboration; the Triple Helix Model;
Summary/Abstract: The purpose of this article is to present an innovative business model based on crosssectoral cooperation centered around a common purpose, in which the various parties pursue their own benefits taking into account the public interest and the principles of corporate social responsibility. Innovative business model is shown using the case study method for creating a complex for seniors, thanks to the cooperation of the Association Economic Pisz, public administration and the Maritime Academy in Gdynia.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2015
- Issue No: 39/3
- Page Range: 359-370
- Page Count: 12
- Language: Polish
