Wizualizacje big data w identyfikacji problemów zarządzania
Big data visualizations in the identification of management problems
Author(s): Rafał Mrówka, Mikołaj PindelskiSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: Big Data; data visualisations; management problems; decissions making support; sales management
Summary/Abstract: The paper discuss problem of big data and big data analysis visualization as a tool supporting management and identifying organizational problems. Contemporarily growing databases, with use of cloud computing collect data in many formats, styles and origin. The sources the data comes from are unlimited. Thus the data is generated automatically by different facilities, as a result of human behavior and by links and networks. May take the form of a sound, video, picture, text and numbers. That creates the possibility to make an use of that richness of data in management. In particular in identifying problems the organization faces, making decisions and strategic choices. That richness is a burden and problem however. Nowadays methods of analysis and presentations of its’ results lack of multidimensional spheres, dynamics and methods of presenting single, uneven events in the ocean of data. The main goal of the paper is to present problems in visualizing big data and as a result shortages of its’ use. The research question (Q1) is: Do the static, contemporary methods of presenting data meet the needs of big data and limit its’ potential in use in management and identifying organizational problems.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2014
- Issue No: 363
- Page Range: 18-28
- Page Count: 11