Strategia sprzedaży jako egzekucja strategii organizacji – powstanie barier wzrostu przedsiębiorstwa
Sales strategy as an implementation of organization strategy – rise of barriers of company’s growth

Summary/Abstract: The study contains a discussion about the selection of sales strategy in accordance with the organization’s strategy. It causes that the sales strategy gains prestige of an operational plan which is extremely important in the context of making the general strategy work. In order to accomplish the goals named at the beginning, the author chooses the types of organizational strategies and sales strategies as well as the description of elements of sales strategy. Basing on the analysis of individual elements which are included in the selected types of strategies allowed the author to arbitrarily choose the combinations of sales and general strategies. The analysis has been made in the context of their influence on the barriers of value creation.

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