Kierunki zmian działań marketingowych organizacji pozarządowych
Directions of changes in marketing activities of non-governmental organisations

Summary/Abstract: The purpose of this paper is to present the characteristics of marketing activities run by non-governmental organizations. Nowadays, innovation in the process of designing products and services has become the domain of also those organizations that have been associated with the traditional approach and rich but regular offer. The functions of these organizations and external financing they use commit to the development of competition on their market. Thus they focus more not only on customers but on the social acceptance and attention of institutions that may support them financially. The main finding of the research is the importance of modern trend associated with the use of the Internet by NGOs as a communication and fundraising channel

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